Our Name & Logo

Biomimicry 3.8 advances the coherent propagation of biomimicry though two legally separate but coordinated entities: The Biomimicry 3.8 Institute, a non-profit organization and the Biomimicry Group Inc.

With an annual budget of $1.5 million, Biomimicry 3.8 Institute partners include Autodesk, Encyclopedia of Life at the Smithsonian, Arizona State University, San Francisco Exploratorium and others.

The Biomimicry Group, Inc. is a Delaware registered C Corp , with B-Corp status that was created to train, connect, and equip a global network of biomimicry leaders who transform the world by emulating nature’s designs and core principles.

Biomimicry Group and its predecessor the Biomimicry Guild consulting clients include Interface, Nike, DuPont, General Mills, Johnson & Johnson, Kohler, Seventh Generation, Shell, and Colgate Palmolive. In 2008, the Biomimicry Guild entered into a strategic alliance with HOK, one of the world’s largest architectural firms.

 

Our logo


Biomimicry is the conscious emulation of nature’s design principles. The “3.8” in our name refers to the more than 3.8 billion years that life has been adapting and evolving to changing conditions on the planet since the very first life forms emerged. In essence, there are 3.8 billion years of brilliant solutions from which humankind can learn from, actively apply, and use to innovate for a better world.

When The Biomimicry Guild (1998) and Biomimicry Institute (2005) partnered to form Biomimicry 3.8 in 2010, we of course looked to nature for inspiration in creating a logo for our new social enterprise. With designer Michael Dabbs and creative director Kimberly Harrington, we gravitated toward Murray’s Law, a mathematical formula found throughout nature in structures like branches, roots, and lungs.

Murray’s Law describes how organisms often distribute gases and liquids with minimum of friction. It perfectly represents Biomimicry 3.8’s mission of connecting a global network of practicing biomimics who distribute nature’s know-how, friction-free, to the world.