Our Name & Logo

 

In 2010 the Biomimicry Group united with the Biomimicry Institute under a shared brand, Biomimicry 3.8, as a non-profit/for-profit hybrid organization devoted to propagating biomimicry. In 2014, the two entities decided to revert to the original model of dual brands in order to more effectively achieve their missions. The for-profit consultancy remains as Biomimicry 3.8, while the non-profit organization is the Biomimicry Institute.

The Biomimicry Group, Inc. is a Delaware registered C Corp , with B-Corp status that was created to train, connect, and equip a global network of biomimicry leaders who transform the world by emulating nature’s designs and core principles.

Biomimicry Group and its predecessor the Biomimicry Guild consulting clients include Interface, Nike, DuPont, General Mills, Johnson & Johnson, Kohler, Seventh Generation, Shell, and Colgate Palmolive. In 2008, the Biomimicry Guild entered into a strategic alliance with HOK, one of the world’s largest architectural firms.

 

Our logo


Biomimicry is the conscious emulation of nature’s design principles. The “3.8” in our name refers to the more than 3.8 billion years that life has been adapting and evolving to changing conditions on the planet since the very first life forms emerged. In essence, there are 3.8 billion years of brilliant solutions from which humankind can learn from, actively apply, and use to innovate for a better world.

When The Biomimicry Guild (1998) and Biomimicry Institute (2005) partnered to form Biomimicry 3.8 in 2010, we of course looked to nature for inspiration in creating a logo for our new social enterprise. With designer Michael Dabbs and creative director Kimberly Harrington, we gravitated toward Murray’s Law, a mathematical formula found throughout nature in structures like branches, roots, and lungs.

Murray’s Law describes how organisms often distribute gases and liquids with minimum of friction. It perfectly represents Biomimicry 3.8’s mission of connecting a global network of practicing biomimics who distribute nature’s know-how, friction-free, to the world.