“The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016.”

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Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Sustainable Brands | June 8, 2016