The elegance of life’s technologies—and biomimicry’s growing influence in bringing those technologies to the design world—is on full display in this wonderful new video featuring our co-founder Janine Benyus.
“Design In Nature,” was shot near our headquarters in Missoula, Montana, on what turned out to be a gorgeous early spring day, and was produced by Bloomberg Businessweek Design for the publication’s one-day design conference that took place in San Francisco April 11.
This design-focused video is a 4-minute introduction to Janine’s keynote at the event, where she’ll expand on the role of biomimicry in the design world. The video offers not only a glimpse of biomimicry’s design influence, but also of Janine’s backyard laboratory—including an evergreen tree that, or as Janine points out “an amazing assemblage of technologies.”
Watch Janine Benyus in Design in Nature
Bloomberg Businessweek Design 2016 highlighted the intersection of design, technology and business, and draws attendees from every industry that relies on design to help clients and consumers reimagine how we experience the world —app development, ecommerce, graphic design, data visualization, genomics, art, architecture, fashion, cuisine, urban planning and more. See all the speakers here.
