In short, asking the questions about how little things can work together on big problems is the core of biomimicry—and a fundamental feature of innovation.
GreenBizThe fundamental value of studying nature and then doing the engineering is extremely powerful.
Brent Constantz, Founder of Blue Planet, from “Design In Nature,” Bloomberg BusinessweekThe discipline [of biomimicry] is no longer just an academic exercise. It has become an innovation tool that allows companies to develop a new class of products and services.
Forbes“Biomimicry is a way to develop technologies that simulate what's happening in the human body, making them more precise and attentive to human needs.”
–Entrepreneur"Biomimicry is one of those rare hopeful notes in the modern chorus of environmental warnings. Janine offers a radical alternative to today’s industrial model of progress – an elegant survival strategy drawn from a better understanding of those natural systems on which we are still totally dependent. Perhaps the best thing about this “quest for innovations inspired by nature” is that it is more than just a theory. It is already underway."
–Jonathon Porritt, Chairman, Chair of the UK Prime Minister’s Sustainable Development CommissionImagine a day when bees provide inspiration for energy efficient buildings and cars that drive themselves, sharks offer the promise to reduced hospital infections and geckos give ideas for hanging big-screen TV sets. It's already here.
CNN Money and Fortune